Tag Archives | ROI

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How do you measure ROI in social media?

By on September 1, 2010 in Social Media

All to often people or companies start using social media but don’t know how to measure the return on investment or calculate a payoff from using social media. Here’s a few easy ideas to start calculating ROIs for you to consider. Calculating ROI for your CFO Typically a ROI calculation is your total revenue or [...]

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Foursquare Trends

Foursquare usage peaks on the weekend

By on July 12, 2010 in Social Media

Foursquare usage peaks on the Saturday night reports BitsyBot Labs who studied a weeks worth of checkin data from the geo location based mobile social network. Well that’s nothing new – anyone working in mobile and content or value added services will be able to match that insight with data usage and revenue trends. Saturday [...]

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