Tag Archives | Return on Investment

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How do you measure ROI in social media?

By on September 1, 2010 in Social Media

All to often people or companies start using social media but don’t know how to measure the return on investment or calculate a payoff from using social media. Here’s a few easy ideas to start calculating ROIs for you to consider. Calculating ROI for your CFO Typically a ROI calculation is your total revenue or [...]

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