Damien Saunders

Read my guide to 50 completely useful stats for social media & mobile marketing Finally some proof that Mobile Internet usage is profoundly shaking up the way consumers shop, according to new research from PriceGrabber.co.uk. Of the 908 online shoppers that were asked about their mobile shopping habits, 66 percent owned a Smartphone or another [...]

Recent indepth report from New Media Age in the UK focused on the internet usage habits of kids. Kids research is hard – the age group is from 7 – 13. They are already exposed to a lot of marketing, aware of trends and ‘peer pressure’, but still very much aware of having to please [...]

GS1, a global standards organisation dedicated to the design and implementation of global standards and solutions in supply and demand chains worldwide, has released a Whitepaper looking at the opportunities for mobile in the retail sector. The Whitepaper, ‘Mobile in Retail’, seeks to identify the potential for mobile to brands and retailers. It highlights 10 [...]

This week Gartner reported that consumers will spend a headline figure of £3.8 billion pounds ($6.2 billion USD) in mobile apps during this year. The forecast estimates total downloads to be 4,500,000,000.The numbers are eye wateringly large.

The problem with doing research on social media and mobile marketing is the overwhelming amount of noise you get from doing searches on Google, Delicious and Twitter. Here are a few links of really useful and easy to consume ‘research’ best ‘inspirational’ video on social media http://www.youtube.com/watch?v=sIFYPQjYhv8 map of social media world http://www.flickr.com/photos/wasabibratwurst/3128711125/sizes/l/ top 100 [...]