Do you really need a Social Media Marketing Plan? And if your business needs a plan … why does it have to be social media? Why Social Media Every business – big, small, startup or established brand needs to be using social media – yesterday. I was reading a flyer today which said ‘its critical [...]

Social Media marketing – using Twitter, Facebook, LinkedIn, Gowalla, Foursquare, etc needs to form part of any marketing plan across the marketing mix. Treating Social Media as a separate activity from your marketing is a No-No … In fact social media marketing should be integrated into every campaign or promotion. Social Media marketing fits into [...]