Damien Saunders

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Have you had a funny feeling in your pocket lately? Have you noticed a distinct lack of marketing SMS or that you only get SMS from your bank or your mobile operator – no [...]

For non-profit organisations, charities and cause related marketing the mobile can provide the best integrated marketing solution for campaigns. There are a number of tools and techniques which can be used to promote your cause or help to raise donations.
1. SMS Premium Text Donations
Making donations using your mobile is as simple as sending a [...]

Until recently mobile devices were often overlooked by marketing managers in favour of online campaigns or traditional paper-based direct marketing. However, brands, ad agencies and telecoms operators are increasingly using mobile as part of their customer relationship management (CRM) strategy.

The rapid growth in smartphones spurred by the iPhone, Windows Mobile and Android has given mobile [...]

GS1, a global standards organisation dedicated to the design and implementation of global standards and solutions in supply and demand chains worldwide, has released a Whitepaper looking at the opportunities for mobile in the retail sector.
The Whitepaper, ‘Mobile in Retail’, seeks to identify the potential for mobile to brands and retailers. It highlights 10 areas, [...]

It’s easy to create effective mobile marketing campaigns using apps and games … this short video aims to demonstrate whats possible
Mobile Advertising and Mobile Games

Running competitions using social media is a good way for brands and businesses to create welcome visitors and friends to their sites. You can now take that competition mobile using mobile apps, games or mobile websites and you don’t have to use SMS.
Using Social Media to get your customers discovering you on their mobile
Your marketing [...]

Take a vote … what do you do for mobile marketing and have you tried any mobile apps?
http://polls.linkedin.com/p/69091/tbhgt