Damien Saunders

Read my guide to 50 completely useful stats for social media & mobile marketing Most of you read this are using Twitter, online newspapers or other websites and  would have come across Bit.ly the URL Shortener service. There’s not much chance of escaping URL shorteners, even today when SEO and friendly URL’s is what most [...]

In Lithuania mobile penetration is almost at 150% – so is this all from younger people sim swapping? Mobile Youth in Lithuania (16-24 yo) are all using multi-sims for the best deals and free calls. The 3 main operators are Omnitel, Bite and Tele2. Freedom of choice means that handsets are not subsidised very much [...]

In Lithuania the usage of the internet is reaching saturation point. A 2009 official report shows 95% of young people aged 16-24 with internet access. Lithuania has one of the highest per capita access to broadband ratios due to small land mass and population of just under 4 million. It’s also atypical of ‘westernised’ European [...]

The start of any social media plan should actually be the end … by that I mean decide on the goals or what you want to achieve. Any good marcomm person or project planner will thank you for this. So what are good outcomes? what do you want to achieve? If you’re starting out in [...]

Start a Social Media Marketing Plan in writing … as we have all probably heard or read, putting even the vaguest plan down on paper will help to make your ideas concrete! The benefit of having a plan on paper means you can consider if your plan and goals are realistic and you can decide [...]