Damien Saunders

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Inbound Marketers, Sales managers, customer care, account managers, business development managers – all need a good system for managing diaries, customer details and leads. SaaS solutions now offer web-based CRM tools meaning you [...]

Until recently mobile devices were often overlooked by marketing managers in favour of online campaigns or traditional paper-based direct marketing. However, brands, ad agencies and telecoms operators are increasingly using mobile as part of their customer relationship management (CRM) strategy.

The rapid growth in smartphones spurred by the iPhone, Windows Mobile and Android has given mobile [...]