Optimising for Social Media Marketing will start to develop as a set of tools or addons to be used as part of a marketing promotion or campaign. If you’re just getting started with social media then you don’t need to optimise, you just need to start out with the right attitude and a good plan.
Getting Started with Social Media Marketing
In this first collection of articles, I’ve discussed 4 critical areas or rules:
Rule 1 – Make social media part of your marketing plans and don’t leave it to the PR person.
Rule 2 – you need to use social media to grow your business.
Rule 3 – You need to use social media because its where your customers are and you need to engage with them! Don’t sit back and be passive.
Rule 4 – Commit your social media plan to writing
Rule 5 – start with the end in mind and be able to articulate what you want to achieve.
In my next series of articles, I’ll focus how you integrate social media marketing with the rest of your digital marketing and marcomms, so that your sales & marketing team will love social media too.
You can read all my interesting articles on social media to get some more ideas.
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