Damien Saunders

Read my guide to 50 completely useful stats for social media & mobile marketing Most of you read this are using Twitter, online newspapers or other websites and  would have come across Bit.ly the URL Shortener service. There’s not much chance of escaping URL shorteners, even today when SEO and friendly URL’s is what most [...]

All to often people or companies start using social media but don’t know how to measure the return on investment or calculate a payoff from using social media. Here’s a few easy ideas to start calculating ROIs for you to consider. Calculating ROI for your CFO Typically a ROI calculation is your total revenue or [...]

Are you using Foursquare? And want your retail stores or promotions staff to start to use Foursquare too? Here’s 5 easy ways to start using Foursquare today. Claim your business Foursquare is a free business directory with all entries submitted by your customers. You need to . Integrate Foursquare Checkin with traditional advertising Feature the [...]

Foursquare, one of my favourite location based mobile social networks has changed its rules for the game of ‘who wants to be a Mayor’. Foursquare is growing in popularity in a number of cities and rules for game play have been tightened. Recently it changed the rules to the most checkins in the past 60 [...]

Getting started with social media for marketing can seem daunting. If you’re starting out with a plan for your company, brand or client then the first step is to evaluate what social media to use … It would be wrong to just assume it has to be Twitter and Facebook. How to tell what is [...]