This billboard stands out as an example – Just an example of how disconnected ‘real world’ traditional marketing is from integrated digital marketing. Great – several airlines have now got mobile apps that allow you to seemingly, easily get from home to the airplane. What’s wrong with this advert? 1. It’s only for iPhone – [...]
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Going Mobile – I’m in your face – I’m in your phone.
Mobilising your web content and cross channel integrated marketing may sound like just a bunch of buzzwords to boost my SEO. But it’s not. So I’m helping you to understand the latest in mobile marketing, tools & techniques. You can now visit http://damien.mobi from your smartphone and have the best experience a mobile can get. [...]
HOW-TO Get started with mobile app testing – device checklist
Do you do mobile app testing? Then maybe you need a getting started checklist to help you with your device settings. One thing has not changed in the (nearly) 10 years since mobile internet got started – we still have to check and change device settings. Check .. Does the mobile operator name show [...]
Say hello to 10,000,000,000 little downloads of mobile apps
It was only earlier this week that Apple’s homepage changed to advertise the fact that a 10 billion milestone was soon to be reached. It wouldn’t be insane to think that 10 billion app downloads is a milestone and a half – no other app store or mobile operator portal has reported such impressive download [...]
Digital Signage and traffic signals targets for stolen sim cards
Smart thieves in Jo’burg are making a fast buck from stolen simcards. Hundreds of lights have been damaged by thieves targeting the machines’ sim cards, which are then used to make mobile phone calls worth millions of South African rand. Effectively any Digital Signage or Outdoor Advertising is now a target. As the advertising gets smarter and [...]
TV Advertising – T-Mobile & Heathrow T5
I’m the type who is always overwhelmed by TV advertising – as I don’t watch ‘live’ TV or commercial TV with ads I often find myself watching adverts on the internet for the sake of it! I even occasionally, download these adverts to save them and watch them again and again and again and … [...]
