Damien Saunders

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Have you had a funny feeling in your pocket lately? Have you noticed a distinct lack of marketing SMS or that you only get SMS from your bank or your mobile operator – no [...]

For non-profit organisations, charities and cause related marketing the mobile can provide the best integrated marketing solution for campaigns. There are a number of tools and techniques which can be used to promote your cause or help to raise donations.
1. SMS Premium Text Donations
Making donations using your mobile is as simple as sending a [...]

Until recently mobile devices were often overlooked by marketing managers in favour of online campaigns or traditional paper-based direct marketing. However, brands, ad agencies and telecoms operators are increasingly using mobile as part of their customer relationship management (CRM) strategy.

The rapid growth in smartphones spurred by the iPhone, Windows Mobile and Android has given mobile [...]

In the next couple of weeks, I’ll be looking closely at Mobile Search and Mobile SEO. This week will be a round up of features on Google Mobile Search
Click to Call
Click to call has been a feature of WAP and mobile portals for sometime, however the mobile phones needed to support this action.
Google has now [...]

Recent indepth report from New Media Age in the UK focused on the internet usage habits of kids.

Kids research is hard – the age group is from 7 – 13. They are already exposed to a lot of marketing, aware of trends and ‘peer pressure’, but still very much aware of having to please their [...]

GS1, a global standards organisation dedicated to the design and implementation of global standards and solutions in supply and demand chains worldwide, has released a Whitepaper looking at the opportunities for mobile in the retail sector.
The Whitepaper, ‘Mobile in Retail’, seeks to identify the potential for mobile to brands and retailers. It highlights 10 areas, [...]

Marketing Agencies and their Brands need to go and reconsider their mobile strategy – and if you’ve already built a mobile app – you maybe disappointed how it looks on the larger screen devices. Focus first on making your website mobile friendly first.