If you’re reading this then you must use JIRA or know of someone who has had a JIRA experience. It seems that JIRA is a bit like a Marmite brand – you love it or you hate it. JIRA can be too much effort for many projects – but thats only cause the project can’t [...]
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Google Analytics – Event tracking is great for customer engagement
Google Analytics provides a number of extra tools for the adventurous to improve tracking and provide valuable insights. Event tracking should be used throughout the user journey to better understand customer engagement. Why Google Analytics? Google Analytics is one of the web’s most popular tools for reporting on activity and trends for just about any [...]
Google Analytics & Event Tracking
Google Analytics provides a number of extra tools for the adventurous to improve tracking and provide valuable insights. There are two types of tracking you can have – event tracking is used to help analyse visitor behaviour onsite. It’s not complicated to do this – but it’s time consuming and complex. Google Analytics is one [...]
4 reasons to choose Google Analytics for your business
Google Analytics is one of the web’s most popular tools for reporting on activity and trends for just about any website. Your online and offline marketing activities need meaningful analytics data to create actionable insights. In summary, website analytics has benefits for sales, marketing and product development – in fact most areas of your business. [...]
3 point plan for Agile Marketing
Can you tell the difference between Agile, Guerilla or Real Time Marketing? Does it really matter? You need a 3 point plan for Agile marketing – or is it just your boss asking for a quicker turn-around? What’s Agile marketing? Agile marketing is similar to real time marketing. So what makes it agile or is it [...]
Best stylus to use with your iPad? (part 1)
I’ll start by saying I’m a gadget boy — any marketing consultant working on innovation or product delivery has got to know about gadgets. When I got my first iPad last year, I quickly realised that my finger tip was useless for writing. I’ve been collecting styli or styluses and starting to get a good [...]
