Does building an iPhone App make cents? sense?

With the boom in the number of apps in the App Store (over 100,000) and total downloads in excess of 2bn … someone has got to be making money … right?

In part, the iPhone does offer a better platform for apps – it’s about to overtake RIM as the leading consumer smartphone, sold more than 34 million units and got some of the highest mobile internet usage rates we’ve seen so far.

It’s not fair to say that Developers, Ad agencies or Brands are making money out of the app store.

The problem is discovery – you have to do a lot to get your app to the Featured or Popular lists and that has got to start with spending money on good PR and a Viral / Word of Mouth campaign. For small time developers and startups, who might not account for these costs – they do expect GOOD PR and WoM to equal GREAT results.

Whatever you spend on building the app and promoting the app is not going to be made back in app revenue, consider that the majority of apps are given away for ‘free’. How does anyone make money?

I attended the NMAlive workshop in London last week which looked at Why You Need an App … I agree with all the presenters, which is you have to do something mobile … but expecting it to be a new revenue stream from Day 0 is misleading.

MacOSx Converts: XNJB get your Creative audio player to charge on a Mac

xnjb.pngXNJB: is the app of the day for people who have used MP3 players from Creative technology. Moving to a Mac I was at a lose as to how to copy music to my Creative Zen and how to charge my Creative on my Mac.

This is where XNJB comes to the rescue and lets you copy music or charge your Creative while running Mac OSX 10.6 Snow Leopard.

XNJB should be bundled with Creative Media Players … after all these years and all the marketing hype around the Mac not having official support for Mac is sometimes a death knell or ‘dirge’ for any brand.

But how do I make this work?

  1. Install XNJB and Launch the Application
  2. Plug in your Creative with the USB lead and adapter
  3. Turn it on and XNJB will recognise it and dock
  4. Once you have done with moving music to your Creative
  5. Exit XNJB and leaving your player plugged in, it will continue to charge.

An Apple a Day … more operators to sell iPhone

Following on yesterday’s news that Orange Uk will start selling iPhone … ending O2 / Telefonica’s virtual monopoly in the UK. Today, Vodafone in UK and Ireland  announced their plans to sell Apple iPhones.

Good news for the operators? well ending the monopoly of iPhone was a good move. An operator with a data usage strategy will want to be selling iPhones along side other data hungry phones like RIM, Android, Symbian devices.

Many first mover customers coming out of their 24 month agreements on the iPhone 2G will be happy to wait a few months, but 3G and 3GS users probably will be waiting another 12 – 24 months.

For Christmas does this mean an Apple under the tree??? I don’t think so.

Orange UK to get Apple

ORANGE UK announce that Apple is coming soon

Apple’s iPhone will be available to Orange customers in the UK later this year, ending rival O2’s exclusive deal over the must-have handset, the mobile operator said.

The announcement by Orange ends months of speculation that it was trying to muscle in on O2’s deal with Apple, which gave it exclusive UK rights to the iPhone in 2007. The 3G and 3GS versions will be available to Orange UK customers “later this year”, but no further details of dates, handset costs or tariffs are available yet, the firm said.

Operator exclusivity over Apple’s iPhone for the past 2 years has probably been good for boosting retention and aquisition in customers who love Apple or were already using smartphones.

This makes sense for the possible soon to be bigger operator. Customers on Orange are already offered a choice of Android, Symbian and Blackberry smartphones. Adding Apple to the range improves the chances of them staying with Orange and increasing ARPU and data usage.

What do you think? A smart move ??

 

*** 4 November – updated *** Orange is sending out emails to everyone who signed up to their Apple database. Orange claimed over 200,000 people signed up

 

Mac OSx Convert – Office tip move between documents

Here’s a quick one for you … how do you switch between a number of open documents in Word or Excel?

The quick Mac way is CMD + `

The Windows Office way was Pressing F6

If you still want to do this … on the Mac then you have to press FN + Shift + F6

Mac OSx Convert Tip of the Day – Screenshots

The snipping tool has to be one of the best features introduced into Windows Vista (except for the nasty red line around the pictures). PRT-SCRN is now a thing of the past. But what do you do when your Mac doesnt even have a PRT SCRN key? Press any key ? ? ? ?

CMD+SHIFT+4 is the combination to remember .. and then press the space bar if you want a screen shot of the current window

Group Review: Manage your CD library collection on a Mac

Now that you’ve ripped and digitised all of your CD library – what do you do with your CD’s? One idea is to create a catalogue and then you can box or put away (or recycle) your CD’s and DVD’s giving you much more space to fill with books, CD’s or other stuff.

If you’re like me, I’ve been ripping all my CD’s for years and the CD and cases were just collecting dust in my room. Some audiophiles or purists will have you believe that you still will want to play the CD, but I don’t own an £800 CD player.

I wanted to recycle the packaging, keep the CD and the booklet for its album artwork. Recycling the CD or giving it away to Oxfam is also a nice spacesaving idea – but then technically, you wouldn’t own the music anymore so that digital copy would become illegal.

Where to start – searching Google for keywords like CD library, collection or managing CD’s led to lots of spurious results – like suggestions for iTunes, MediaMonkey and so on. All useless in this case. I knew that a program called Delicious would do the trick and had come across Anobit and Librarything for books. So there is some software for collectors.

I settled on testing

  • CDpedia
  • Music Collector
  • Delicious Library 2

User friendliness

Delicious Library has the nicest interface and a number of options like coverflow, browse by bookshelf (like a library). First time users will like Delicious – it can import your iTunes automatically and its best feature is using your Mac’s iSight to scan and search for barcodes. During testing I was under joyed to find that Delicious Library free version only supports 25 entries. Then they wanted $40 to upgrade. Booo hisss.

CDpedia seems the most like iTunes. Layout is column based and clean. It matches Delicious Library in its ability to use your iSight camera as a barcode scanner. Its free version supports 25 entries. By the time I got to 25 entries, I thought paying $18 was going to be worth it.

Curiously the company behind CDpedia also makes a version of the software called Bookpedia and DVDpedia. I’m not sure why … when CDpedia does a good job of managing my CD’s and DVD’s. Delicious Library will also allow you to add books and DVD’s in the same version.

Music Collector also limits its free version to 100 entries. It lacks the Barcode Scanning ability of the other two apps. However, it can search all the same databases like Amazon, CDDB, etc if you first put the CD into the computer. Music Collectors visual style lacks any eye candy being more like a excel spreadsheet then a library database. Music Collector was the only software to have a windows version which is good news.

Features and Usage

Adding CD’s

Adding CD’s was probably the best fun … whamo … the builtin iSight camera had my adding CD’s all afternoon. I quickly found that a lot of errors come from the type of paper used for the jewel case inlay paper – shiny, coated stuff was not so good. Searching for barcodes should be easy – by default all the software want to search Amazon US or CA first. Annoyingly little things when you live somewhere else. Options to change this are under the Preferences.

One nice feature of Delicious and CDpedia is its ability to import your iTunes library as well … kinda over-rated as what you would want is the ’sync-up’ or symbiotic link to be made between the CD entry and the iTunes entry. A good feature in Delicious is that you can click on an entry from your iTunes library and play it immediately.

All three pieces of software will support adding CD’s via a barcode scanner, importing a text file with barcodes.

Export and Publish your Collection

Delicious Library wins out on visual experience, creating bookshelves like libraries or exporting as fully functioning website were cool. CDpedia too can export as HTML or create Smart Collections like smart playlists.

Kind of cool, but not of much use is the ability to export your collection to your iPod or iPhone. If you wanted to check if you have that CD then it might be nice.

BackUp

All 3 pieces of software allow you to backup with options to backup to CSV or spreadsheets as well.

Loans & Library tools

What seemed very ‘strange’ to me was the ability to check in and out CD’s from your collection. CDpedia also allows you to setup email reminders and send Late Notes to your tardy friends. I kinda think that any friend of mine receiving such a reminder might tell me to £$%-off and never return my CD.

I thought in away that Delicious Library and CDpedia have forgotten what it is they are about … Creating a Catalogue and focus on ‘me’ first. It’s nice to have some bells and whistles but getting the core right is more important.

What convinced me of one app over the other was the addiction of adding and that the trial or ‘free’ version gives you a chance to add enough entries in the CDpedia database so that you wont want to start again. In the freemium world this is a good move.

Overall

CDpedia does have the look of a quality piece of software. Its developers Bruji should bundle the DVD and Bookpedia versions as part of the licencing. You can see quickly that Delicious and CDpedia are going head to head on features.

Limiting trial software to a few items doesn’t win converts combined with the price of Delicious Library 2, this was a turn off when I didn’t know what I wanted. Based on the internet reputation, then Delicious Library would probably be the winner with the most ‘memes’.

I’ve now added my 700+ CD’s into CDpedia and am working through creating collections. Useful when you have any number of CD/DVD holders and want to know what folder the CD is. Delicious Library has won the awards and the plaudits, but CDpedia is probably the first choice for Collectors wanting alot of features for good value.

the people at Music Collector should tweak their apps visual style, de-clutter their website and make entries unlimited to grow the number of users.

Footnotes …
iTunes, Songbird, Winamp, etc  – are more media player and can't manage your CD library … your digital format is what to use for every day playback. However iTunes doesn’t keep track of what happened to the CD.
Check out recyle-more.co.uk to find out how to recycle plastic in your area

Mac OSx Convert Tip of the Day – keyboard shortcuts

The Mac OSx Convert has been reading up various selections of 101 of the best (or worst) OSx tips. Many of these tips don’t address the Keyboard shortcuts … on the newer Macbooks first tip is always press the Fn key to access function keys in the top row.

Best tip of the day … here’s a long list from Apple of the Keyboard Shortcuts

http://support.apple.com/kb/HT1343

Tip from a Windows Convert: Office for Mac – Excel Keyboard Shortcut

I’ve been using keyboard shortcuts for Microsoft Office on Windows for years. So here I am now using Mac Office on a Macbook Pro and still trying to figure out how to get around the keyboard.

Tip of the Day - Windows Excel Alt+Enter    and in  Mac Office Excel keyboard shortcut is Fn+Ctrl+Alt

This adds a carriage return within the current cell and its great for doing long text entry in 1 cell.

ahh the joys of finding out how to do this.

One other annoying fiddly thing to remember in the Macbook Pro is to press the FN key before using any of the function keys. As the Macbook Pro has only F1 – F12 and all the keys are usually preset for Mac things like Spaces, Expose and Volume.

Upgrading to Virtualbox 3.0 and Mac OSx hosts

Virtualbox main windowAssuming you have been using Virtualbox before, then the upgrade process to Virtualbox 3 is going to be easy and smooth sailing.

For first time users of Virtualbox or in fact virtualisation who are using a Mac OSx then you should read my earlier posts on how to get going. These are:

So what next … let me know what you are using Virtualbox for.