Turkey's Avea Mobile Operator Goes 2.0?

In the last week new media marketing sites reported on a portal being developed Avea in Turkey. Secretly named GenCinSan (young people in Turkish) the site was launched this week as www.patlican.com.tr (patlican is eggplant/aubergine and a play on ‘it will explode’)

The new site is a reminder of early telco portals from the dotcom error and features include news, reviews, video, with a mix of traditional telco products and services. Tacked on to this is a 1/2 mix of web2.0 services – create your own profile and you can have a personal webpage or find other users with shared interests.

You have to join to be able to view almost anything on the site and be a customer of Avea if you want to participate …. which is all bad news for anyone checking the site. And to register, you have to give them your mobile number … funny stuff?

You can’t call this a web2.0 site as it is not driven by user generated content instead the focus is on a range of editorial content taken from other sites. Looking behind the scene its been developed by VSP/news portal e-kolay.net with support from azbuz and gayet.net. What all these sites have in common is the involvement of a leading media communications player in Turkey, Dogan Grou. Pretty powerful stuff

It might prove a nice new edition in the portal market for Turkey and relevant to Avea customers. Vodafone already offers a similar portal at netbul.com and other similar portals are mynet.com and previously mentioned e-kolay. Thats before you start looking at the long news and media sites.

Popularity: 2% [?]

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