Some thoughts on the BBC Creative Future

So the BBC have released their Creative Futures report yesterday looking at the future of the Beeb. While it will take some time to digest and come to comprehend what this means to our viewing and reading habits, take a minute to think about how this impacts our industry??

1. All content made '''FREELY''' available on a website starting today going back to 1937

and other recommendations include:

• Relaunching the BBC's website to include more personalisation, richer audio-visual and user generated content

• Create a new teen brand delivered via existing broadband, TV and radio services, including a new long-running drama and comedy, factual and music content

• Create easy access points for audiences via broadband portals around key content areas like Sport, Music, Knowledge Building, Health and Science

• Start commissioning more 360 degree cross-platform content

• Shift energy and resource into '''continuous news on TV, radio, broadband and mobile''', making News 24 the centre of the TV offering, moving talent to it and breaking stories on it

• Improve the quality of Sports and Entertainment journalism and appoint a specialist Sports Editor

• Create one single, pan-platform BBC Music Strategy and develop big events like this Autumn's first BBC Electric Proms as well as more personalisation enabling people to create the equivalent of their own radio station

• Take entertainment seriously, learn from the world of video games and experiment with commissioning for new platforms

• In Drama – create fewer titles with longer runs, find creative space for outstanding writers and cherish the programmes audience love best like EastEnders, Casualty and Holby City

• In Comedy – improve the creative pipeline across all platforms, pilot more shows, find new talent and build the big hits for BBC ONE

• Give sharper age targets to the CBeebies and CBBC brands and integrate all children's content – including online and radio – under these brands

• Pilot a Knowledge Building online project called Eyewitness – History enabling people to record and share their memories and experiences of any day over the last 100 years

Press Release: http://www.bbc.co.uk/pressoffice/pressreleases/stories/2006/04_april/25/creative.shtml

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