Mobile Blogging Reduces Churn

01. Dec, 2005 1 Comment

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MocoNews.net: mobile content news: "Mobile Blogging generates an immediate reduction of up to 70% in the propensity of a user to churn."

Results of a 12-month survey of two million subscribers on four operators which were using NewBay's Software FoneBlog mobile blogging and multimedia album solution have been released.

According to NewBay the result comes from increased loyalty – based on personal content on the moblog. What is obvious here is if you have personal content and you can't move/download it simply, then there is a barrier to change.

Services such as flickr and myspaces will in the long term prove more popular due to the many and varied options (not just mobloging) for managing personal content.

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One Response to “Mobile Blogging Reduces Churn”

  1. Anonymous Reply 18. Jan, 2006 at 10:49 am

    I’m very interested in mob blogging,
    is it possible to have any follow up data on the service after operetos’s launch, I mean impact on churn rate? impact on arpu an so on?

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