Nokia Corp. said it joined forces with Universal Music to offer unlimited music downloads for a year on phones bundled with its Ovi Web services platform.
Universal Music Group expects its deal to offer free music for 12 months on new Nokia phones to have a wider, “stimulating” effect on the digital music business next year, a senior official said on Tuesday.
The world’s largest music group Universal and the world’s top cellphone vendor Nokia said on Tuesday they would offer a free 12-month access to Universal’s music for buyers of Nokia music phones starting from the second half of 2008.
“I believe the announcement will act as a catalyst for a whole number of business partners to step forward. It’s definitely going to stimulate the business next year,” Rob Wells, Senior Vice President for digital operations at Universal, told Reuters. Universal is owned by French media group Vivendi.
The “Comes With Music” offering would differ from any other package on the market as users can keep all the music they have downloaded for free during the 12 months, the firms said.
sources: http://online.wsj.com/article/SB119676374309413001.html?mod=googlenews_wsj and Reuters